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Paul HACQUIN
1 day ago2 min read
Crisis Communication Trends for 2025
The world of crisis communication doesn’t take holidays. As brands continue to stumble into controversies, the rules of the game are...
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Paul HACQUIN
4 days ago2 min read
The Impostor Syndrome, AI and crisis (ep. 2)
In an age where fake it till you make it takes on a sinister twist, the rise of deepfakes presents a monumental challenge to...
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Paul HACQUIN
Dec 62 min read
Media Training: Speak Smart or Fall Flat
When crises strike, the spokesperson becomes the face of a company’s redemption — or its downfall. A poorly handled interview can...
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Paul HACQUIN
Dec 42 min read
Employee Activism Gone Viral: When Internal Crises Spill Into Public View
Picture this: a company meeting room where grievances are aired, frustrations are voiced, and suggestions are scribbled onto flipcharts....
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Paul HACQUIN
Nov 292 min read
AI in Crisis Management: Savior or Saboteur?
Crisis management is a dance on a razor’s edge. AI has emerged as a technological marvel, hailed as the potential savior for PR...
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Paul HACQUIN
Nov 262 min read
Cancel culture: a brand guillotine ?
Social media, once a digital playground, has evolved into a court of public opinion where hashtags wield more power than gavels. Cancel...
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Paul HACQUIN
Nov 233 min read
Jaguar’s Bold Roar : an Ambitious Leap Into the 21st Century
If there’s one thing that gets X users more fired up than the World Cup, it’s a rebranding. Jaguar recently unveiled its complete...
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Paul HACQUIN
Nov 192 min read
Meme or Miss? Meme-conomy becoming your frenemy
Memes are no longer just Internet jokes—they’re snapshots of cultural attitudes, amplified by humor and virality. In public relations,...
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Paul HACQUIN
Nov 142 min read
Mattel’s Link : Wicked Marketing or Wicked Mistake?
Mattel’s latest blunder is one for the books: a link to a pornographic website hidden on the packaging of their Wicked dolls . What...
31 views0 comments
Paul HACQUIN
Nov 123 min read
The Art of the Apology : While Some Brands Fail, Others Thrive
Act I: "Sorry," but Are You Really? A brand messes up — whether it’s a colossal slip-up in their product quality, a tasteless ad, or that...
83 views1 comment
Paul HACQUIN
Nov 93 min read
MacDonald and the E. Coli Crisis: Strategy of Avoidance or Avoidance of Strategy
In October 2024, McDonald's was hit with a crisis: an E. coli outbreak across several U.S. states, primarily tied to its famed Quarter...
119 views2 comments
Paul HACQUIN
Nov 62 min read
From Bottom Line to Identity: When Corporate Crisis Hit Cultural Nerves
11/06/2024 When a multinational company hits crisis mode, it may feel like rock bottom—but there’s always more beneath the surface. How...
267 views5 comments
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