All Posts

Sports sponsorships often seem like the dream ticket for brands — global exposure, a feel-good factor and massive reach. But when...

With Meta ending fact-checking and X grappling with radicalization fears, brands are facing a disinformation minefield. As many companies...

🌍 For multinationals, staying ahead of the storm is not just an option — it’s a necessity. Here’s a quick guide to safeguarding your...

Legal disputes are messy — multinational ones, even messier. While lawyers prep their arguments, PR teams are left juggling public trust...

Crises in the business world are like bad first dates — awkward, memorable and capable of ruining everything. But some brands know how to...

In November 2024, Reporters Without Borders filed a lawsuit against the social network X for failing to remove false information. This...

Global brands love to expand into non-western markets, often with the same playbook they use back home. But what happens when that...

Let’s talk about TikTok — a platform where dances, life hacks and questionable challenges rule the algorithm. But what happens when...

The world of crisis communication doesn’t take holidays. As brands continue to stumble into controversies, the  rules of the game are...

In an age where fake it till you make it  takes on a sinister twist, the rise of deepfakes presents a monumental challenge to...

When crises strike, the spokesperson becomes the face of a company’s redemption — or its downfall. A poorly handled interview can...

Picture this: a company meeting room where grievances are aired, frustrations are voiced, and suggestions are scribbled onto flipcharts....

Crisis management is a dance on a razor’s edge. AI has emerged as a technological marvel, hailed as the potential savior for PR...

Social media, once a digital playground, has evolved into a court of public opinion where hashtags wield more power than gavels. Cancel...

If there’s one thing that gets X users more fired up than the World Cup, it’s a rebranding. Jaguar recently unveiled its complete...

Memes are no longer just Internet jokes—they’re snapshots of cultural attitudes, amplified by humor and virality. In public relations,...

Mattel’s latest blunder is one for the books: a link to a pornographic website hidden on the packaging of their Wicked  dolls . What...

Act I: "Sorry," but Are You Really? A brand messes up — whether it’s a colossal slip-up in their product quality, a tasteless ad, or that...

In October 2024, McDonald's was hit with a crisis: an E. coli outbreak across several U.S. states, primarily tied to its famed Quarter...

11/06/2024 When a multinational company hits crisis mode, it may feel like rock bottom—but there’s always more beneath the surface. How...